Granola as go-fuel.

Bear Naked wanted to change dusty perceptions of granola as hippie food and position themselves as a credible player in the competitive energy foods market. In winter, the most inactive time of year.

As part of a digital campaign, an absurdly long-scrolling microsite re-imagined Bear Naked as the Official Fuel of Winter Fun.

At season's end, the brand saw a spike in engagement, gained 100,000 new Likes and reached 83% in brand recall. All in spite of a tiny budget and little media spend.