Embracing social awkwardness, winning hearts.

Small granola brand Bear Naked was suffering from a lack of social awareness with just 63,000 Facebook friends. With a user-gen style, the campaign spoke to an active, outdoorsy youth target. The result: An irreverent undersell that worked wonders in the social space. Organic growth and engagement took off, the brand attracted 310,000 new friends and sales surpassed projections.