Free dignity with every pair.

Khakis had their heyday, but by the early aughts the Dockers brand had lost its way and become synonymous with milquetoast men and an emasculated male culture.

What’s more, science confirmed that men really were less manly — testosterone levels had dropped 18% over the last 20 years. Gentlemen, it was time to take back the pants.

The work here speaks to men, manifesto-style.