millennial remix.

Hershey’s Take5 taps into the millennial mindset with mash-ups that take two good things (or five, like the candy bar itself) and remixes them into something even better.

On Twitter, in-store sampling took a twist. Shoppers tweeted the mash-up they wanted to see @Take5 and we tweeted right back with the odd combination, illustrated to fun effect. Seen here: Basic + Sneakers, Kitten + Sneakers, Unicorn + Sneakers, Kiss + Sneakers, Pretzel + Sneakers.